Getting fired on Christmas Eve by a man with no business acumen proved to be a blessing. He’s since gone bankrupt, while today I run two successful businesses.
And have you met “Christmas” Carol Tiernan, who offers some of the best job-hunting and hiring advice this author has seen in a LONG time?
Read MoreBy making all stakeholders comfortable with all the names and logos and being transparent that changes are afoot, the probable transition of a company to a new name can go smoothly without customers wondering what happened or why they don’t know who you are.
Read MoreWere I starting a business today, I’d consider every marketing tool available — from public relations to skywriting — to determine how to best reach the audience within the available budget.
Here's a guy's dog who has it all figured out.
Wearing a baseball cap to Costco means I’m just another guy in the crowd. The Panama hat, though, is easy to spot…even from a distance. This means I stand out…and that’s what it’s all about these days!
Read MoreWhile everything’s not perfect, I look at all I’ve got…and I am grateful for a good life. Thank you for being a part of it, and happy holiday.
Read MoreAlways double-check contracted work yourself. As Harry Truman famously said: “The buck stops here.”
Read MoreTomorrow’s success depends on investments you make today, whether it’s in people, technology, or vendor relations. And as my friends at Winco reminded me, cutting corners can easily drive away the very sales you’re looking to make.
Read MoreYour company should always be looking for strategic relationships to help expand your audience and improve chances of making a sale.
Read MoreAs the most obvious stopping point for area guests, your visitors center’s doing a poor job. That awful woman had us wondering if choosing Santa Barbara was a mistake.
Read MoreEffective selling is all about your attitude. Recognize going in that you have nothing to lose. Then go for it anyway.
I did and it fixed a 20-year-old pain in my heart.
Read MoreNobody will want to do business with you because they feel sorry for you. They’ll want to do business with you because they believe you’re successful, and they want some of that success to rub off on them.
Read MoreGiven that the contents of both small and large packages were the same, the larger package should have cost less than two smaller packages. And it didn’t.
That's just SCREWY!
Read More“Marching to your own drummer is enough to catch attention. This is a lesson worth remembering as you’re developing your organization’s future marketing efforts.”
Read More“I need you to get six Apple Gift cards for $100 each. Scratch the back and take clear pictures of each card and send it to me on this mail so I can share them to each selected staffer on the team. Use your personal funds; you’ll be reimbursed later.”
Read MoreRecognizing we all need to sell ourselves on some level, I see this column as a vehicle for helping you try and sell your message, regardless of the business you’re in.
Read MoreArtificial Intelligence is great for research, coding, and organizing vast databases, but how is it for creating original content? Here's a 3-minute read on efforts to have an AI program write a novel.
Spoiler alert: It wasn't pretty!
Regardless of what you sell, you’re doubtlessly meeting lots of new people all the time. I promise that if you don’t have business cards in your pocket, you’re missing chances to reinforce in the moment who you are and what you do.
Read MoreTo be successful, emotionally connecting with a customer is key to making them like you.
Read MoreThis is a solid reminder to constantly develop new ideas of what to sell and how to sell it. And recognizing in advance that even the “best” ideas can fail.
Read MoreToday’s column is dedicated to Stella Wilner, my first-grade teacher who always believed in my ability to write. And it announces the official launch of my new book!
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