Faced with two on-the-verge-of-cranky customers, Ray instead opted for humor, education and positivity…and made the sale. By the time we headed for dinner, we were both persuaded we’d made a good buying decision.

I guess the old saying is true: a smile is contagious.

I’m delighted to announce that Write Away Books was just named the Best Tutoring and Education Services provider in the region.

How cool is that?

Between creative development, strategic planning, tactical implementation, list acquisition, customer interaction and follow-up, the average sales prospecting campaign easily costs hundreds for a qualified sales lead.

If you are considering doing a promotional program to increase your revenues, be sure to consider every piece of the program from the consumer’s perspective to ensure your message is being heard the way you intend.

Several weeks back we talked about a teen writing contest being sponsored by The Coast News, realtor Melissa Huk, and my company, Write Away Books. Today it’s with immense pleasure that I introduce to you these three impressive authors and their strategies for improving regional life.

Helping someone launch a lifetime of work they’ll enjoy is a priceless experience. And if you do hire your intern, you’ll have someone who understands how your organization operates and hits the ground running on Day One.

Being honest and open-minded about the challenges you face can easily become the difference between success and failure for any company. Because you may be good at making something, but know little about marketing it.

People can have long memories. Stepping on people or leaving a bad taste in someone’s mouth about you can easily come back to haunt you many years down the road.

With roughly 30 million layover trips at 4,072 commercial airports worldwide, over 3 billion passengers face this horrifying scenario, Hudson News is missing a HUGE opportunity!

Keep your politics to yourself. Because if you’re trying to grow your bottom line, that may be more important than feeling like you won the argument.

Smart promotions are less about the size of the budget than the idea. Here are 11 insider tips to make it smart, strategic, targeted … and unforgettable.

Like HSBC at London's Heathrow Airport, don’t be afraid to invest a little extra as insurance that your competition won’t have their message in the same place as you do.

It seems like everyone I speak with lately actively avoids anyone who wastes their time. Surveys and unrequested sales pitches just aren’t that important to any of us. I know that’s cold, but it’s the truth.

So here’s a little friendly advice from this side of the desk…