Posts in publicity
Two Minds and a Single Thought
Two Minds and a Single Thought

This is a solid reminder to constantly develop new ideas of what to sell and how to sell it. And recognizing in advance that even the “best” ideas can fail.

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b2c marketing, business/marketing plans, corporate messaging, customer relations, direct marketing, personal branding, publicity, strategic planningRob WeinbergMBT Consultingask mister marketing, ask mr. marketing, coast news, the coast news, carlsbad rotary, carlsbad marketing consultant, carlsbad Rotary, carlsbad, carlsbad chamber of commerce, poway chamber of commerce, poway chieftain, poway marketing consultant, rancho bernardo, rancho bernardo news, rancho bernardo sunrise rotary, rancho bernardo marketing consultant, UT Community Press Newspapers, san diego union tribute, mr. marketing, Marketing strategy, marketing strategy, marketing advice, marketing communications, marketing consultant, san diego marketing consultant, strategic planning, business strategy, Strategic planning, corporate strategy
How I Fulfilled My Dream
How I Fulfilled My Dream

Today’s column is dedicated to Stella Wilner, my first-grade teacher who always believed in my ability to write. And it announces the official launch of my new book!

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b2c marketing, business/marketing plans, corporate messaging, customer relations, direct marketing, personal branding, publicity, strategic planningRob WeinbergMBT Consultingask mister marketing, ask mr. marketing, coast news, the coast news, carlsbad rotary, carlsbad marketing consultant, carlsbad Rotary, carlsbad, carlsbad chamber of commerce, poway chamber of commerce, poway chieftain, poway marketing consultant, rancho bernardo, rancho bernardo news, rancho bernardo sunrise rotary, rancho bernardo marketing consultant, UT Community Press Newspapers, san diego union tribute, mr. marketing, Marketing strategy, marketing strategy, marketing advice, marketing communications, marketing consultant, san diego marketing consultant, strategic planning, business strategy, Strategic planning, corporate strategy
Who Hates Steven Singer?
Who Hates Steven Singer?

Why would someone hate Steven Singer SO much that they’ll announce it with a billboard and website?

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branding, b2c marketing, business/marketing plans, corporate messaging, publicity, sales promotion, strategic planningRob WeinbergMBT Consultingsteven singer, ask mister marketing, ask mr. marketing, carlsbad rotary, carlsbad marketing consultant, carlsbad Rotary, carlsbad chamber of commerce, carlsbad, coast news, poway chamber of commerce, poway chieftain, poway marketing consultant, rancho bernardo, rancho bernardo sunrise rotary, rancho bernardo news, rancho bernardo marketing consultant, UT Community Press Newspapers, san diego union tribute, mr. marketing, marketing, Marketing strategy, sales promotion, Sales, newark airport, new york city, marketing advice, marketing strategy, marketing plan, marketing consultant, marketing communications, marketbuilding team, mister marketing, marketbuilding, b2c marketing, branding, public relations, public speaking, corporate strategy, corporate communications
Should You Speak About Controversial Topics?
Should You Speak About Controversial Topics?

Customers are watching EVERY move you make and every statement you utter. Considering spreading tribalism, can you expand your business within your community without offending sales prospects who are “outsiders"?

And what happens when your core values don’t match your actions?

This in-depth analysis examines whether your company should be discussing controversial issues, how to do so, and potential impacts (good and bad) on your business if you do.

It’s a 15-minute read…and WELL worth the investment!

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b2c marketing, corporate messaging, customer relations, publicity, strategic planningRob WeinbergMBT Consultingask mr. marketing, carlsbad rotary, carlsbad marketing consultant, carlsbad Rotary, carlsbad chamber of commerce, pomerado newspapers, Pomerado newspapers, poway chieftain, poway marketing consultant, poway chamber of commerce, rancho bernardo marketing consultant, rancho bernardo news, rancho bernardo, rancho bernardo sunrise rotary, san diego north chamber of commerce, san diego union tribune, Community Press Newspapers, oceanside chamber of commerce, vista chamber of commerce, tribalism, #metoo, nike, emmy awards, super bowl, audi, gillette, starbucks, usa today, michael brown, naacp, corporate communications, january 6th, intel, cigna, lacoste, the guardian
The Importance of Testimonials
The Importance of Testimonials

Many people tell me they’re not comfortable tooting their own horn. If you assume that position, your competition will probably steal your business.

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B2B Marketing, b2c marketing, business/marketing plans, corporate messaging, online marketing, publicity, sales promotion, strategic planningRob WeinbergMBT ConsultingMahi Gaming, ask mister marketing, ask mr. marketing, coast news, carlsbad rotary, carlsbad Rotary, carlsbad marketing consultant, carlsbad chamber of commerce, carlsbad, marketbuilding, Marketing strategy, marketing, marketing plan, marketbuilding team, mr. marketing, mister marketing, marketing communications, marketing consultant, marketing advice, b2b marketing, b2c marketing, rancho bernardo, rancho bernardo news, rancho bernardo sunrise rotary, rancho bernardo marketing consultant, poway marketing consultant, poway chamber of commerce, poway chieftain, UT Community Press Newspapers, rb sunrise rotary, pomerado newspapers, rotary 5340
Banking On Good Will
Banking On Good Will

Many consumers, particularly among Millennials and Gen Z, want to do business with firms dedicating themselves to making the world a better place. Frontwave is showing us an excellent way of doing such cause-related marketing.

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b2c marketing, branding, business/marketing plans, Charitable giving, customer relations, corporate messaging, publicity, strategic planningRob WeinbergMBT ConsultingFrontwave Credit Union, ask mr. marketing, ask mister marketing, carlsbad rotary, carlsbad chamber of commerce, carlsbad Rotary, carlsbad marketing consultant, rancho bernardo, rancho bernardo news, rancho bernardo marketing consultant, rancho bernardo sunrise rotary, poway marketing consultant, poway chamber of commerce, poway chieftain, UT Community Press Newspapers, san diego, san diego north chamber of commerce, san diego union tribune, san diego marketing consultant, pomerado newspapers, Pomerado newspapers, pomerado news, marketing breakage, marketing, marketing advice, marketbuilding, marketbuilding team, Marketing strategy, marketing strategy, marketing consultant, marketing communications, mr. marketing, mister marketing, b2c marketing, banking, charity, charitable givingComment
Now I Won’t Shut Up
Now I Won’t Shut Up

Regardless of what you sell, you can find lots of business if you speak at appropriate conferences or other rooms with the right audience.

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B2B Marketing, b2c marketing, corporate messaging, customer relations, publicity, sales promotion, strategic planningRob WeinbergMBT Consultingpublic speaking, ask mister marketing, ask mr. marketing, carlsbad rotary, carlsbad marketing consultant, carlsbad Rotary, carlsbad chamber of commerce, poway chamber of commerce, poway chieftain, poway marketing consultant, rancho bernardo, rancho bernardo news, rancho bernardo sunrise rotary, rancho bernardo marketing consultant, UT Community Press Newspapers, rb sunrise rotary, Community Press Newspapers, san diego north chamber of commerce, san diego union tribune, san diego marketing consultant, marketing communications, coast news, the coast news, zoom meetings, zoom, communications, corporate communications, san diego, sales promotion, public relations, publishing books, book publishing, writing books, write away books, southern california writers conference Comment
Who The FRIG Is This?
Who The FRIG Is This?

Regardless of what you sell, it’s critical to point recipients towards a website for more information. This reinforces the brand name in a customer’s mind while also potentially opening additional sales opportunities.

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B2B Marketing, b2c marketing, branding, corporate messaging, customer relations, packaging, publicity, sales promotion, strategic planningRob WeinbergMBT Consultingask mister marketing, ask mr. marketing, carlsbad rotary, carlsbad marketing consultant, carlsbad Rotary, carlsbad chamber of commerce, poway chamber of commerce, poway chieftain, poway marketing consultant, rancho bernardo, rancho bernardo marketing consultant, rancho bernardo news, rancho bernardo sunrise rotary, marketbuilding, Marketing strategy, sales promotion, P Claims, advertising specialties, marketing advice, marketbuilding team, marketing strategy, marketing consultant, marketing, marketing communications, marketing plan, b2c marketing, b2b marketing, san diego, san diego union tribune, san diego north chamber of commerce, pomerado newspapers, pomerado news, ramona sentinel, branding, Customer relations, strategy, strategic planning, corporate strategy, communications, Community Press Newspapers, corporate communications
More Hot Dogs, Please
More Hot Dogs, Please

The best reason for advertising today is the sale you’ll make tomorrow.

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b2c marketing, B2B Marketing, branding, corporate messaging, customer relations, publicity, strategic planningRob WeinbergMBT Consultingmr. marketing, mister marketing, marketing plan, Marketing strategy, b2c marketing, ask mr. marketing, consumer marketing, carlsbad marketing consultant, professional marketing, rancho bernardo marketing consultant, ask mister marketing, rancho bernardo news, rancho bernardo, Pomerado newspapers, poway chieftain, poway chamber of commerce, carlsbad chamber of commerce, san diego union tribune, san diego north chamber of commerce