MBT CONSULTING

Successful email must meet three criteria

Without a good strategy for grabbing the reader’s attention, your email is pretty much guaranteed to go right into the trash! Here are 8 solutions you can implement immediately.

b2c marketing, business/marketing plans, corporate messaging, customer relations, direct marketing, personal branding, publicity, strategic planningRob WeinbergJanuary 29, 2025MBT Consultingask mister marketing, ask mr. marketing, coast news, the coast news, carlsbad rotary, carlsbad marketing consultant, carlsbad Rotary, carlsbad, carlsbad chamber of commerce, poway chamber of commerce, poway chieftain, poway marketing consultant, rancho bernardo, rancho bernardo news, rancho bernardo sunrise rotary, rancho bernardo marketing consultant, UT Community Press Newspapers, san diego union tribute, mr. marketing, Marketing strategy, marketing strategy, marketing advice, marketing communications, marketing consultant, san diego marketing consultant, strategic planning, business strategy, Strategic planning, corporate strategy

Space on the ‘Star Trek’ channel

The Pluto Channel is wasting a breathtaking $230 BILLION each year. The question becomes why are stockholders of corporate overlord Paramount Global allowing this to happen, six years after buying the network for $340 million? Here’s an easy solution for you, guys…no charge.

b2c marketing, business/marketing plans, corporate messaging, customer relations, direct marketing, personal branding, publicity, strategic planningRob WeinbergJanuary 22, 2025MBT Consultingask mister marketing, ask mr. marketing, coast news, the coast news, carlsbad rotary, carlsbad marketing consultant, carlsbad Rotary, carlsbad, carlsbad chamber of commerce, poway chamber of commerce, poway chieftain, poway marketing consultant, rancho bernardo, rancho bernardo news, rancho bernardo sunrise rotary, rancho bernardo marketing consultant, UT Community Press Newspapers, san diego union tribute, mr. marketing, Marketing strategy, marketing strategy, marketing advice, marketing communications, marketing consultant, san diego marketing consultant, strategic planning, business strategy, Strategic planning, corporate strategy

Forewarned is Forearmed

If you’re looking to win an award, focus your efforts on trade associations or Chambers of Commerce. These legitimate groups will provide far greater ROI than a phony plaque, helping build relationships that may actually help grow your business.

b2c marketing, business/marketing plans, corporate messaging, customer relations, direct marketing, personal branding, publicity, strategic planningRob WeinbergJanuary 14, 2025MBT Consultingask mister marketing, ask mr. marketing, coast news, the coast news, carlsbad rotary, carlsbad marketing consultant, carlsbad Rotary, carlsbad, carlsbad chamber of commerce, poway chamber of commerce, poway chieftain, poway marketing consultant, rancho bernardo, rancho bernardo news, rancho bernardo sunrise rotary, rancho bernardo marketing consultant, UT Community Press Newspapers, san diego union tribute, mr. marketing, Marketing strategy, marketing strategy, marketing advice, marketing communications, marketing consultant, san diego marketing consultant, strategic planning, business strategy, Strategic planning, corporate strategy

Then Ebenezer Did Me A Favor

Getting fired on Christmas Eve by a man with no business acumen proved to be a blessing. He’s since gone bankrupt, while today I run two successful businesses.

And have you met “Christmas” Carol Tiernan, who offers some of the best job-hunting and hiring advice this author has seen in a LONG time?

b2c marketing, business/marketing plans, corporate messaging, customer relations, direct marketing, personal branding, publicity, strategic planningRob WeinbergJanuary 7, 2025MBT Consultingask mister marketing, ask mr. marketing, coast news, the coast news, carlsbad rotary, carlsbad marketing consultant, carlsbad Rotary, carlsbad, carlsbad chamber of commerce, poway chamber of commerce, poway chieftain, poway marketing consultant, rancho bernardo, rancho bernardo news, rancho bernardo sunrise rotary, rancho bernardo marketing consultant, UT Community Press Newspapers, san diego union tribute, mr. marketing, Marketing strategy, marketing strategy, marketing advice, marketing communications, marketing consultant, san diego marketing consultant, strategic planning, business strategy, Strategic planning, corporate strategy

When Death Comes Knocking

By making all stakeholders comfortable with all the names and logos and being transparent that changes are afoot, the probable transition of a company to a new name can go smoothly without customers wondering what happened or why they don’t know who you are.

b2c marketing, business/marketing plans, corporate messaging, customer relations, direct marketing, personal branding, publicity, strategic planningRob WeinbergDecember 30, 2024MBT Consultingask mister marketing, ask mr. marketing, coast news, the coast news, carlsbad rotary, carlsbad marketing consultant, carlsbad Rotary, carlsbad, carlsbad chamber of commerce, poway chamber of commerce, poway chieftain, poway marketing consultant, rancho bernardo, rancho bernardo news, rancho bernardo sunrise rotary, rancho bernardo marketing consultant, UT Community Press Newspapers, san diego union tribute, mr. marketing, Marketing strategy, marketing strategy, marketing advice, marketing communications, marketing consultant, san diego marketing consultant, strategic planning, business strategy, Strategic planning, corporate strategy

And Then I Saw Myself!

Were I starting a business today, I’d consider every marketing tool available — from public relations to skywriting — to determine how to best reach the audience within the available budget.

Here's a guy's dog who has it all figured out.

b2c marketing, business/marketing plans, corporate messaging, customer relations, direct marketing, personal branding, publicity, strategic planningRob WeinbergDecember 24, 2024MBT Consultingask mister marketing, ask mr. marketing, coast news, the coast news, carlsbad rotary, carlsbad marketing consultant, carlsbad Rotary, carlsbad, carlsbad chamber of commerce, poway chamber of commerce, poway chieftain, poway marketing consultant, rancho bernardo, rancho bernardo news, rancho bernardo sunrise rotary, rancho bernardo marketing consultant, UT Community Press Newspapers, san diego union tribute, mr. marketing, Marketing strategy, marketing strategy, marketing advice, marketing communications, marketing consultant, san diego marketing consultant, strategic planning, business strategy, Strategic planning, corporate strategy

Branding is No Laughing Matter

Wearing a baseball cap to Costco means I’m just another guy in the crowd. The Panama hat, though, is easy to spot…even from a distance. This means I stand out…and that’s what it’s all about these days!

b2c marketing, business/marketing plans, corporate messaging, customer relations, direct marketing, personal branding, publicity, strategic planningRob WeinbergDecember 19, 2024MBT Consultingask mister marketing, ask mr. marketing, coast news, the coast news, carlsbad rotary, carlsbad marketing consultant, carlsbad Rotary, carlsbad, carlsbad chamber of commerce, poway chamber of commerce, poway chieftain, poway marketing consultant, rancho bernardo, rancho bernardo news, rancho bernardo sunrise rotary, rancho bernardo marketing consultant, UT Community Press Newspapers, san diego union tribute, mr. marketing, Marketing strategy, marketing strategy, marketing advice, marketing communications, marketing consultant, san diego marketing consultant, strategic planning, business strategy, Strategic planning, corporate strategy

Things I’m Thankful For This Year

While everything’s not perfect, I look at all I’ve got…and I am grateful for a good life. Thank you for being a part of it, and happy holiday.

b2c marketing, business/marketing plans, corporate messaging, customer relations, direct marketing, personal branding, publicity, strategic planningRob WeinbergNovember 27, 2024MBT Consultingask mister marketing, ask mr. marketing, coast news, the coast news, carlsbad rotary, carlsbad marketing consultant, carlsbad Rotary, carlsbad, carlsbad chamber of commerce, poway chamber of commerce, poway chieftain, poway marketing consultant, rancho bernardo, rancho bernardo news, rancho bernardo sunrise rotary, rancho bernardo marketing consultant, UT Community Press Newspapers, san diego union tribute, mr. marketing, Marketing strategy, marketing strategy, marketing advice, marketing communications, marketing consultant, san diego marketing consultant, strategic planning, business strategy, Strategic planning, corporate strategy

Low Inventory in the Housing Market

Always double-check contracted work yourself. As Harry Truman famously said: “The buck stops here.”

b2c marketing, business/marketing plans, corporate messaging, customer relations, direct marketing, personal branding, publicity, strategic planningRob WeinbergOctober 15, 2024MBT Consultingask mister marketing, ask mr. marketing, coast news, the coast news, carlsbad rotary, carlsbad marketing consultant, carlsbad Rotary, carlsbad, carlsbad chamber of commerce, poway chamber of commerce, poway chieftain, poway marketing consultant, rancho bernardo, rancho bernardo news, rancho bernardo sunrise rotary, rancho bernardo marketing consultant, UT Community Press Newspapers, san diego union tribute, mr. marketing, Marketing strategy, marketing strategy, marketing advice, marketing communications, marketing consultant, san diego marketing consultant, strategic planning, business strategy, Strategic planning, corporate strategy

You Get What You Pay For

Tomorrow’s success depends on investments you make today, whether it’s in people, technology, or vendor relations. And as my friends at Winco reminded me, cutting corners can easily drive away the very sales you’re looking to make.

b2c marketing, business/marketing plans, corporate messaging, customer relations, direct marketing, personal branding, publicity, strategic planningRob WeinbergSeptember 17, 2024MBT Consultingask mister marketing, ask mr. marketing, coast news, the coast news, carlsbad rotary, carlsbad marketing consultant, carlsbad Rotary, carlsbad, carlsbad chamber of commerce, poway chamber of commerce, poway chieftain, poway marketing consultant, rancho bernardo, rancho bernardo news, rancho bernardo sunrise rotary, rancho bernardo marketing consultant, UT Community Press Newspapers, san diego union tribute, mr. marketing, Marketing strategy, marketing strategy, marketing advice, marketing communications, marketing consultant, san diego marketing consultant, strategic planning, business strategy, Strategic planning, corporate strategy Comment

A Case of the Munchies

Your company should always be looking for strategic relationships to help expand your audience and improve chances of making a sale.

b2c marketing, business/marketing plans, corporate messaging, customer relations, direct marketing, personal branding, publicity, strategic planningRob WeinbergSeptember 10, 2024MBT Consultingask mister marketing, ask mr. marketing, coast news, the coast news, carlsbad rotary, carlsbad marketing consultant, carlsbad Rotary, carlsbad, carlsbad chamber of commerce, poway chamber of commerce, poway chieftain, poway marketing consultant, rancho bernardo, rancho bernardo news, rancho bernardo sunrise rotary, rancho bernardo marketing consultant, UT Community Press Newspapers, san diego union tribute, mr. marketing, Marketing strategy, marketing strategy, marketing advice, marketing communications, marketing consultant, san diego marketing consultant, strategic planning, business strategy, Strategic planning, corporate strategy

Tourism advice for Santa Barbara’s mayor

As the most obvious stopping point for area guests, your visitors center’s doing a poor job. That awful woman had us wondering if choosing Santa Barbara was a mistake.

b2c marketing, business/marketing plans, corporate messaging, customer relations, direct marketing, personal branding, publicity, strategic planningRob WeinbergSeptember 4, 2024MBT Consultingask mister marketing, ask mr. marketing, coast news, the coast news, carlsbad rotary, carlsbad marketing consultant, carlsbad Rotary, carlsbad, carlsbad chamber of commerce, poway chamber of commerce, poway chieftain, poway marketing consultant, rancho bernardo, rancho bernardo news, rancho bernardo sunrise rotary, rancho bernardo marketing consultant, UT Community Press Newspapers, san diego union tribute, mr. marketing, Marketing strategy, marketing strategy, marketing advice, marketing communications, marketing consultant, san diego marketing consultant, strategic planning, business strategy, Strategic planning, corporate strategy

The Importance of Perseverance

Effective selling is all about your attitude. Recognize going in that you have nothing to lose. Then go for it anyway.

I did and it fixed a 20-year-old pain in my heart.

b2c marketing, business/marketing plans, corporate messaging, customer relations, direct marketing, personal branding, publicity, strategic planningRob WeinbergAugust 28, 2024MBT Consultingask mister marketing, ask mr. marketing, coast news, the coast news, carlsbad rotary, carlsbad marketing consultant, carlsbad Rotary, carlsbad, carlsbad chamber of commerce, poway chamber of commerce, poway chieftain, poway marketing consultant, rancho bernardo, rancho bernardo news, rancho bernardo sunrise rotary, rancho bernardo marketing consultant, UT Community Press Newspapers, san diego union tribute, mr. marketing, Marketing strategy, marketing strategy, marketing advice, marketing communications, marketing consultant, san diego marketing consultant, strategic planning, business strategy, Strategic planning, corporate strategy

You get just one chance …

Nobody will want to do business with you because they feel sorry for you. They’ll want to do business with you because they believe you’re successful, and they want some of that success to rub off on them.

b2c marketing, business/marketing plans, corporate messaging, customer relations, direct marketing, personal branding, publicity, strategic planningRob WeinbergAugust 26, 2024MBT Consultingask mister marketing, ask mr. marketing, coast news, the coast news, carlsbad rotary, carlsbad marketing consultant, carlsbad Rotary, carlsbad, carlsbad chamber of commerce, poway chamber of commerce, poway chieftain, poway marketing consultant, rancho bernardo, rancho bernardo news, rancho bernardo sunrise rotary, rancho bernardo marketing consultant, UT Community Press Newspapers, san diego union tribute, mr. marketing, Marketing strategy, marketing strategy, marketing advice, marketing communications, marketing consultant, san diego marketing consultant, strategic planning, business strategy, Strategic planning, corporate strategy

When pricing doesn’t add up

Given that the contents of both small and large packages were the same, the larger package should have cost less than two smaller packages. And it didn’t.

That's just SCREWY!

b2c marketing, business/marketing plans, corporate messaging, customer relations, direct marketing, personal branding, publicity, strategic planningRob WeinbergAugust 15, 2024MBT Consultingask mister marketing, ask mr. marketing, coast news, the coast news, carlsbad rotary, carlsbad marketing consultant, carlsbad Rotary, carlsbad, carlsbad chamber of commerce, poway chamber of commerce, poway chieftain, poway marketing consultant, rancho bernardo, rancho bernardo news, rancho bernardo sunrise rotary, rancho bernardo marketing consultant, UT Community Press Newspapers, san diego union tribute, mr. marketing, Marketing strategy, marketing strategy, marketing advice, marketing communications, marketing consultant, san diego marketing consultant, strategic planning, business strategy, Strategic planning, corporate strategy

About that hilarious name tag …

“Marching to your own drummer is enough to catch attention. This is a lesson worth remembering as you’re developing your organization’s future marketing efforts.”

b2c marketing, business/marketing plans, corporate messaging, customer relations, direct marketing, personal branding, publicity, strategic planningRob WeinbergJuly 30, 2024MBT Consultingask mister marketing, ask mr. marketing, coast news, the coast news, carlsbad rotary, carlsbad marketing consultant, carlsbad Rotary, carlsbad, carlsbad chamber of commerce, poway chamber of commerce, poway chieftain, poway marketing consultant, rancho bernardo, rancho bernardo news, rancho bernardo sunrise rotary, rancho bernardo marketing consultant, UT Community Press Newspapers, san diego union tribute, mr. marketing, Marketing strategy, marketing strategy, marketing advice, marketing communications, marketing consultant, san diego marketing consultant, strategic planning, business strategy, Strategic planning, corporate strategy

ALWAYS Check The Return Address!

“I need you to get six Apple Gift cards for $100 each. Scratch the back and take clear pictures of each card and send it to me on this mail so I can share them to each selected staffer on the team. Use your personal funds; you’ll be reimbursed later.”

b2c marketing, business/marketing plans, corporate messaging, customer relations, direct marketing, personal branding, publicity, strategic planningRob WeinbergJuly 22, 2024MBT Consultingask mister marketing, ask mr. marketing, coast news, the coast news, carlsbad rotary, carlsbad marketing consultant, carlsbad Rotary, carlsbad, carlsbad chamber of commerce, poway chamber of commerce, poway chieftain, poway marketing consultant, rancho bernardo, rancho bernardo news, rancho bernardo sunrise rotary, rancho bernardo marketing consultant, UT Community Press Newspapers, san diego union tribute, mr. marketing, Marketing strategy, marketing strategy, marketing advice, marketing communications, marketing consultant, san diego marketing consultant, strategic planning, business strategy, Strategic planning, corporate strategy

Happy Anniversary To Me!

Recognizing we all need to sell ourselves on some level, I see this column as a vehicle for helping you try and sell your message, regardless of the business you’re in.

b2c marketing, business/marketing plans, corporate messaging, customer relations, direct marketing, personal branding, publicity, strategic planningRob WeinbergJuly 17, 2024MBT Consultingask mister marketing, ask mr. marketing, coast news, the coast news, carlsbad rotary, carlsbad marketing consultant, carlsbad Rotary, carlsbad, carlsbad chamber of commerce, poway chamber of commerce, poway chieftain, poway marketing consultant, rancho bernardo, rancho bernardo news, rancho bernardo sunrise rotary, rancho bernardo marketing consultant, UT Community Press Newspapers, san diego union tribute, mr. marketing, Marketing strategy, marketing strategy, marketing advice, marketing communications, marketing consultant, san diego marketing consultant, strategic planning, business strategy, Strategic planning, corporate strategy Comment

Giving AI Writing a Fair Shake

Artificial Intelligence is great for research, coding, and organizing vast databases, but how is it for creating original content? Here's a 3-minute read on efforts to have an AI program write a novel.

Spoiler alert: It wasn't pretty!

b2c marketing, business/marketing plans, corporate messaging, customer relations, direct marketing, personal branding, publicity, strategic planningRob WeinbergJune 19, 2024MBT Consultingask mister marketing, ask mr. marketing, coast news, the coast news, carlsbad rotary, carlsbad marketing consultant, carlsbad Rotary, carlsbad, carlsbad chamber of commerce, poway chamber of commerce, poway chieftain, poway marketing consultant, rancho bernardo, rancho bernardo news, rancho bernardo sunrise rotary, rancho bernardo marketing consultant, UT Community Press Newspapers, san diego union tribute, mr. marketing, Marketing strategy, marketing strategy, marketing advice, marketing communications, marketing consultant, san diego marketing consultant, strategic planning, business strategy, Strategic planning, corporate strategy

“I forgot my business card.”

Regardless of what you sell, you’re doubtlessly meeting lots of new people all the time. I promise that if you don’t have business cards in your pocket, you’re missing chances to reinforce in the moment who you are and what you do.

b2c marketing, business/marketing plans, corporate messaging, customer relations, direct marketing, personal branding, publicity, strategic planningRob WeinbergMarch 19, 2024MBT Consultingask mister marketing, ask mr. marketing, coast news, the coast news, carlsbad rotary, carlsbad marketing consultant, carlsbad Rotary, carlsbad, carlsbad chamber of commerce, poway chamber of commerce, poway chieftain, poway marketing consultant, rancho bernardo, rancho bernardo news, rancho bernardo sunrise rotary, rancho bernardo marketing consultant, UT Community Press Newspapers, san diego union tribute, mr. marketing, Marketing strategy, marketing strategy, marketing advice, marketing communications, marketing consultant, san diego marketing consultant, strategic planning, business strategy, Strategic planning, corporate strategy

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