Joslyn Center of Rancho Bernardo
The RB Joslyn Center faced an interesting challenge when they came to the MarketBuilding Team: Grow membership, increase donations, and improve awareness…all within a non-profit organization’s budget.
After 25 years we’ve come to recognize that creative, productive solutions don’t always need to have lots of money thrown at them, and so it was for Joslyn.
This center for active senior living for San Diego North County residents offers numerous classes to suit almost every level of participation. Typical of their schedule are aerobics, art, and dance classes; special events; computer tutoring; travel; and volunteer opportunities.
We set our strategists and web site developers to work on their assignment, adding a bean counter to the team to carefully watch every penny of the Center’s money that was being spent.
The result: an incredibly user-friendly site perfectly suited to current and prospective members. Ironically, the first class to fill up after the site was launched? Computer 101.