CampusFundraiser
When talking to 50,000 college students, you’d better keep your communications interesting and constant. Give your audience a chance to get distracted and they’ll quickly lose interest in you.
This is the ongoing challenge faced by CampusFundraiser, a Boston-based fundraiser targeting college fraternities, sports teams and similar organizations. Planning to supplement their tri-weekly email promotions with an interactive program team into the picture, CampusFundraiser brought the MarketBuilding Team into the picture.
We developed a monthly newsletter, case histories, on-campus publicity and special promotional programs to keep CampusFundraiser’s customers and prospects entertained, involved…and buying! “The MarketBuilding Team’s efforts have made a tremendous difference in our customer interactions,” says Dan Wolman, CampusFundraiser’s VP/Marketing. “Prospects are quicker to recognize our name and our product, and we’ve sped up the process for closing the sale.”
CampusFundraiser’s customer maintenance effort is low-key, keeping the company name before their audience at all times in a non-threatening and very effective way.