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"The number
of buyer dollars is limited"
-- Craig S. Rice
| Getting Your Message Through |
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A recent Lyris
study tracked over 436,000 permission-
based emails from business and non-profits during
Q4 '07. A full 18% landed in the
junk mail folder, and just 76% of invited
email made it to the INBOX. That's gotta hurt
your
response rate!
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| Bug 'Em |
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Whenever a company pays a car
owner to put advertisements on their vehicle, we're
reminded there's little new under the sun. Yes,
it's been done before. Yes, it started in California. And
yes, we have the entire story of how the idea started
RIGHT HERE!
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| Newsletter Template Continuity |
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A local restaurateur asked our own Mr. Marketing
whether there's any advantage to her regularly
changing her electronic newsletter template. He
ended up talking about...his hat!
Is this guy a screwball,
or what? Oddly enough, his answer
worked.
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| Earth Day Loses Its Meaning |
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Coke in green cans. TIME using green ink.
Ad
Age observes "nearly every company paints
themselves green" and the reason for Earth
Day is
being lost amidst the move to make it a
reason for
buying more "stuff". Is Earth Day the new
Christmas?
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Interesting Stuff |
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AND IN OUR HOUSE...
Ever wondered
why we don't do business in the movie theater? This
ad explains.
WEB ANALYSIS
Internet Retailer
has a great article about the pros and cons of
Google Analytics. It's worth reading!
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Want Free Advice?
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