Inside Direct Mail reports 31.3% of non-profits are using premiums inside direct mail efforts to coax higher contributions, and half the nonprofit mail - the more productive half - personalizes outreach efforts in letters, copy and the ubiquitous "free gift" mailing label.

We're always hearing about wartime products that help create new businesses and industries in peacetime, but sometimes the evidence is lacking. As our editor sneezes his way through the day he's reminded of this simple, everyday item that started in a war and ended up in your pocket.

Conventional wisdom has it that direct mail is dead, right? Everyone wants their stuff sent electronically, and the mailbox can't offer the economy. But it CAN still drive results, as our own Mr. Marketing discovered. Especially if it's talking to (are you ready for this?) YOUNGER prospects!

New York-based startup Mediacy has introduced a series of new media opportunities. Their latest puts advertising on sandwich wrappers. This complements their efforts to reach specific demographics through ads on bar stools, coasters, earbuds, napkins, and umbrella straws.