The MarketBuilding Team
Strategic Marketing Solutions
March 1, 2008

"Overall system speed is goverend by the slowest component"
-- Amdahl's Law
THIS MONTH'S ISSUE
Postal Rates Rising Again
Forever stamp

Seems like postal went up just last year, right? You're right! And now they're going up again. In May, first class postage rises to 42 cents, and some other rates also go up. The good news? "Forever" stamps will still be good. Better stock up now.

Hooked on Drink
March story

It was originally invented as a cure for fallen arches (no, really), and later was sold in a patented package that resembled a woman's pleasing figure. Today it's one of the world's best-known brands, and folks typically like it or hate it, with little in-between.

Finding Customers in a Soft Market
Open sign

Those affordable luxuries ($5 coffee and $600 scarves) don't sell like they used to, right? So our own Mr. Marketing provides some insight into how to profitably work the market until sunnier days return to the economy.

Say It Ain't So, Joe
Isuzu commercial

Joe Isuzu sold cars to Americans with commercials like this. He made the SUV THE vehicle to own for many. But the character's sponsor ignored their marketing for several years, and won't sell in the states after January, '09. And that's no lie!


Interesting Stuff

RADIO HAS LESS CLUTTER
TV averages 15 minutes of advertising per hour. Radio has 10. Radio ads just seem longer.

GREAT WEB SITE
Here's a great web site for Dutch department store HEMA. LOADS OF FUN!

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