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"How far can
you chuck your fruitcake?"
-- Terry Hall, General Manager Seaport Village,
San Diego
| Did You Hear The One About... |
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Facebook? Seems they wanted to tell your friends
about things you bought online and sell ads to the
companies you bought from. Then the guy trying to
surprise his wife with diamonds was outed, and they
got gobs of bad PR. Not
so funny, huh?
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| Doing Business With Relish |
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All the ladies called him "Little Oscar," and
rushed to
town when they heard him drive up. Ignoring
their husbands and kids in the crowd, these
women demanded Oscar's
attention, and swooned when he so much as
mentioned his
weiner.
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| Dressing For Success |
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Think it's what's inside your head that makes the
sale? Our own Mr. Marketing discovered the
importance of dressing properly to appeal to your
audience. Here's your chance to learn from his fashion
mistakes.
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| Cocooning is Back |
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Dodge, Del Monte and other major marketers are
preparing more family-oriented
marketing year-
round (instead of at just the holidays). It
seems
that playing Wii with the kids is the new
version of
going for a walk together in the park. Who knew?
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| Improving Your Image |
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Google and other key internet players now
look for images, as well as for
phrases, on web sites. Known as "Universal
search", it improves search
results for online catalogs and retailers.
Understand the process from
some
of the industry's top minds.
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Interesting Stuff |
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HOW'S THAT AGAIN?
This is probably one of the the fastest, funniest and most famous
commercials you haven't seen in 30 years.
REACHING BIGWIGS 82% of B2B
marketers feel a one-page letter is the best way to
reach top execs.
WEB ADVERTISING Q3 internet
advertising was $5.2 billion - a 25.3%
increase over one year ago.
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