The MarketBuilding Team
Strategic Marketing Solutions
January 1, 2008

"How far can you chuck your fruitcake?"
-- Terry Hall, General Manager
Seaport Village, San Diego

THIS MONTH'S ISSUE
  • Interesting Stuff
  • Did You Hear The One About...
  • Doing Business With Relish
  • Dressing For Success
  • Cocooning is Back
  • Improving Your Image

  • Did You Hear The One About...
    Facebook

    Facebook? Seems they wanted to tell your friends about things you bought online and sell ads to the companies you bought from. Then the guy trying to surprise his wife with diamonds was outed, and they got gobs of bad PR. Not so funny, huh?

    Doing Business With Relish
    Oscar

    All the ladies called him "Little Oscar," and rushed to town when they heard him drive up. Ignoring their husbands and kids in the crowd, these women demanded Oscar's attention, and swooned when he so much as mentioned his weiner.

    Dressing For Success
    Dress for Success

    Think it's what's inside your head that makes the sale? Our own Mr. Marketing discovered the importance of dressing properly to appeal to your audience. Here's your chance to learn from his fashion mistakes.

    Cocooning is Back
    Family Marketing

    Dodge, Del Monte and other major marketers are preparing more family-oriented marketing year- round (instead of at just the holidays). It seems that playing Wii with the kids is the new version of going for a walk together in the park. Who knew?

    Improving Your Image
    Universal Search

    Google and other key internet players now look for images, as well as for phrases, on web sites. Known as "Universal search", it improves search results for online catalogs and retailers. Understand the process from some of the industry's top minds.


    Interesting Stuff

    HOW'S THAT AGAIN?
    This is probably one of the the fastest, funniest and most famous commercials you haven't seen in 30 years.

    REACHING BIGWIGS
    82% of B2B marketers feel a one-page letter is the best way to reach top execs.

    WEB ADVERTISING
    Q3 internet advertising was $5.2 billion - a 25.3% increase over one year ago.

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