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"Age is foolish and forgetful when it underestimates youth."
-- Albus Dumbledore
| I'll Take Five Gallons of Ellen DeGeneres, Please |
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Southern California drivers have noticed TV screens installed in
SHELL gas pumps. They
provide TV show clips, weather forecasts, and
lots of commercials. Next up for the directionally
challenged - gas pumps with GOOGLE's
map program.
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| First Lady of Food |
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She had glasses, a big nose, a walrus
mustache, and a deep voice. Hundreds of
women
loved Betty of Valley Center, CA, inviting her to their
homes. "Come stay with us" they'd write "and teach
me to cook." Known worldwide, she's as
famous today as in 1934.
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| Women and Stinky Stuff |
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Febreze is marketing to college women with their "What Stinks?" campaign. Everything from armpits to boyfriends to piles of laundry are fair game. And with 18 million college kids, most of whom hate doing laundry, this target should be...ripe.
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| Mom - He Keeps Looking At Me! |
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You've heard of the DO NOT
CALL list? Next up is the DO NOT TRACK list. Consumers would be able to prevent marketers from tracking their moves online. Since nobody's being interrupted during dinner, though, don't expect a wave of immediate support.
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| Playing With Your Food |
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Dairy Queen's red spoon is iconic for those who enjoy
the company's Blizzard dessert.
To maximize the web site experience, DQ brought
in Artis "The Spoonman" to do a
series of musical numbers. What instrument
is Artis
famous for playing? Spoons, of course.
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Interesting Stuff |
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NO SPEAKA DI INGLES
Leave it to Bud Light to turn an ESL class into a creative
way of ordering - or refusing - a beer.
SELLING GIFT CARDS
No card
fees. No expiration dates. No disclosure. Before
starting a gift card program, check these rules for making the most
of it.
WHERE'S THE ACTION?
63.98% of all
US searches are done on GOOGLE. 22.87% are on
Yahoo. 7.98% on MSN, and 3.49% on ask.com.
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