The MarketBuilding Team
Strategic Marketing Solutions
April 1, 2010
"Even the gods love jokes."
-- Plato
THIS MONTH'S ISSUE
  • Interesting Stuff
  • Better website results
  • Are you an April fish?
  • The power of social networking
  • Have fun with your brand

  • Better website results
    Pageload time and Google

    The current buzz is that Google's making page-load speed an important part of its algorithm. Since visitors usually don't wait for pages that take too long to load, it makes sense this would become an issue for how high your site will rise in Google. Maybe you should check your page speed.


    Are you an April fish?
    Happy April Fool's Day!

    Playing tricks on people today? You're NOT alone. Most people think April Fool's Day is a childrens' game, and feel silly participating - even as they plan a prank. So it might surprise you to know this tradition is hundreds of years old, and even Emperor Napoleon Bonaparte was involved.


    The power of social networking
    The value of social networking

    Anyone who tells you the Internet will never last hasn't been paying attention to FaceBook and the rest. Our own Mr. Marketing examines the power of social networking with an eye towards how it's changing the world, both locally and internationally. Repressive governments fear it, distraught families welcome it, and you can grow your business with it.


    Have fun with your brand
    Be playful and more productive

    Dale Carnegie said "People rarely succeed unless they have fun in what they are doing." We agree, and recommend the book Play: How it shapes the brain, opens the imagination, and invigorates the soul. Laughter is also good for your health and makes you a nicer person to be around.


    Interesting Stuff

    IT'S NO PICNIC
    Cadbury's challenge to Australian candy bar eaters is simple - eat a Picnic bar in 30 seconds and say "Picnic - it's no picnic." Think you could do better? Create your own ad for them.

    NOT A DREAM
    E-tailers are increasingly using customer contact centers close to home. Though costlier, customers relate better with the operators.

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