The MarketBuilding Team
Strategic Marketing Solutions
April 1, 2008

"Ideas without action are worthless"
-- Harvey Mackay

THIS MONTH'S ISSUE
  • Interesting Stuff
  • New Marketing Technology - Part I
  • How the West Was Won!
  • Watching Your Language
  • New Marketing Technology - Part II

  • New Marketing Technology - Part I
    Web 2.0

    We use cell phones, faxes, and web pages. We do Facebook, Plaxo and LinkedIn, and "get" blogs, RSS, and podcasting. Coming up next on the horizon: widgets, social feeds, data portability, mashups and open mobile. Anyone have an aspirin?


    How the West Was Won!
    April Success Story

    Your wardrobe today comes to you courtesy of a clever gent who found himself drowning in blue ink about 70 years ago. And in one year, thanks to him, this one company used enough orange thread in a year to go to the moon and back 18 times.


    Watching Your Language
    Swearing off swearing

    There's a tendency in today's marketplace to use foul language in marketing materials. Our own Mr. Marketing provides some insight into when it's appropriate to curse and when to avoid it. He shares his darned good ideas with you here.


    New Marketing Technology - Part II
    Electric fibers?

    Scientists have developed an electricity-generating fabric. In the carpet footsteps will generate power to light your company's signs and displays. If woven into a T-shirt, the wearer breathing could generate enough power to light up the logo on his chest.


    Interesting Stuff

    NO WORDS. GREAT AD
    Oh to be a fly on the wall two minutes after this great TV spot ended.

    ONLINE SECURITY
    The Interactive Ad Bureau has released online ad privacy guidelines.

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