Bug ’em
 Ah, the sixties. Remember the sixties? Mellow yellow, surfin’ safaris and California dreamin’.
Only the California of the sixties could have given birth to Beetleboards, Inc., a company that predates many modern enterprises, from outdoor advertising to computer matchmaking. Beetleboards didn’t bring together the romantically inclined, however—they matched advertisers with owners of Volkswagen Beetles.
The advertisers paid a fee to BB, Inc., who then in turn located a Beetle owner fitting the advertiser’s corporate or product image – clean–cut macho men for breweries, surfer types for blue jeans manufacturers, and so forth. If the Beetle owner said “yes” to the proposal, his or her VW was painted with corporate graphics supplied by the sponsoring advertiser.
Volkswagen’s visibility greatly increased as a result of the stunt. But being that this was California in sixties, people weren’t always positive that they were seeing an actual painted car or some apparition resulting from their cosmic California breakfast.
The MarketBuilding Team has a few of our own successes we’d like to share with you. Come visit our portfolio. You’ll like what you see.
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